亚洲电子生产设备暨微电子工业展览会日前正式通过国际展览业协会（UFI）认证，成为国际性权威品牌展会，并将全新启用含有NEPCON Logo和UFI Approved International Event Logo的新标识。该展会由中国国际贸易促进委员会电子信息行业分会与励展博览集团共同主办，是拥有27年悠久历史的电子制造领域行业盛会！

NEPCON ASIA has recently been granted the status of UFI Approved International Event, establishing it as an exhibition on the international authoritative level. A new logo comprised of the NEPCON and UFI Approved International Event logos will be launched. The exhibition is co-sponsored by the China Council for the Promotion of International Trade - Electronics and Information Industry Sub-council and Reed Exhibitions and has a legacy of 27 years in the electronics manufacturing industry.

会展业如雷贯耳的UFI，是什么来头？

What is UFI, and where does it Stand in the Convention and Exhibition Industry?

提到UFI（全球展览业协会），会展业的朋友们想必一定不陌生，但对于“隔行如隔山”的其他朋友们来说，可能会有些疑惑。不如我们就先来了解下，在会展业内如雷贯耳的UFI，到底是什么来头？

UFI is undoubtedly known to those working in the convention and exhibition industry. However, outsiders and newcomers may not know much about it – let's explore what UFI is.

UFI是全球展览业协会，由世界上的展会组织者和展览中心经营者，以及主要的国家和国际展览协会、展览行业的精选合作伙伴组成。UFI的主要目标是代表、促进和支持其成员和展览业的商业利益。UFI直接代表全球50,000多名展览业从业人员，同时也与60个国家和地区协会成员密切合作。目前，全世界有83个国家的800多个成员组织签约成为会员。约有1000个国际贸易博览会自豪地贴上了UFI的认证标签，这是对参观者和参展商的质量保障。UFI成员继续为国际商业界提供独特的营销平台，旨在开发优秀的面对面的商业机会。

UFI is the global trade association of the world’s tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. More than 800 member organisations in 83 countries around the world are presently signed up as members. Around 1,000 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities.

怎样才能获得UFI认证？

How does an Event Become UFI Approved?

UFI认证审核非常严格，如果一个展会要被授予UFI认证，必须接受由UFI制定的软硬指标衡量。UFI将审核展会面积、展会人数、境内外参展商数量等，而这些数据必须由中立的专业机构来提供 ，UFI会对这些中介机构提供的数据进行再审核以确保其真实性。

The auditing process for UFI approval is very rigorous. For an exhibition to become an UFI approved event, it will first be measured by hard and soft metrics developed by UFI. Examples of hard metrics audited by UFI include the exhibition area, level of attendance, number of domestic and foreign exhibitors. These metrics must be measured and provided by neutral specialist agencies. UFI will then audit these metrics to ensure authenticity.

除了以上的硬性标准外，UFI也会审核展会服务、现场管理、市场宣传等软性指标，UFI认为能够通过认证的展会在这些方面必须在行业内位居前列，且具有相当的影响力。因此在考察时，UFI会将申请认证的展会与国际上其他相关展会进行对比，并且展会的合作对象、主办单位都将成为考察其影响力的佐证。

UFI also audits soft metrics such as exhibition service, on-site management, and marketing. UFI believes that a certified exhibition must be at the forefront of the industry and have a considerable impact on these metrics. Therefore, UFI will compare the exhibition applying for approval with other relevant international exhibitions during the audit. The exhibition's partners and sponsors constitute as proof of its influence.

NEPCON ASIA取得UFI认证的重大意义？

What is the Significance of NEPCON ASIA Obtaining UFI Approval?

以上所举仅仅只是认证标准的“冰山一角”，见微知著我们可以看出，UFI对于申请展会的认定可谓是谨慎且严格。UFI认证对于展会行业来说，是高质量展会的全球权威性印章。UFI以其绝对的专业性、权威性，确保认证的每一个数据结果都真实可靠。这意味着获得UFI认证的展会，其各方面实力都必须真实且非常出色。

The above criteria are only the tip of the iceberg. UFI is relatively cautious and strict regarding exhibition applications. The UFI Approved Event labels are a global stamp of authority for high quality exhibitions. UFI ensures that data results are genuine and reliable by making use of its high level of authority. UFI-approved exhibitions must be authentic and outstanding in all aspects.

因此，此次收入囊中的UFI认证，不仅肯定了NEPCON ASIA电子展名副其实的国际性展会地位，同时也标志着NEPCON ASIA未来将得到更多海外媒体、协会的支持，获得更多与国际市场交流的机会，更为展商及观众提供了一个高度专业的国际化交流平台。

Therefore, gaining the status of "UFI Approved Event" has not only endorsed NEPCON ASIA but also consolidated its position as an exhibition on the international level. It also marks the start of NEPCON ASIA garnering more support from overseas media and associations, gaining more opportunities to communicate with the global market, and providing exhibitors and visitors with a highly professional communication platform on the international level.

强强整合 · 规模翻番 · 蓄势待发

2022年10月12-14日，NEPCON ASIA即将绽放深圳国际会展中心（宝安新馆）

Double the exhibition area and record the visitor numbers

NEPCON ASIA will be held again at the Shenzhen World Exhibition & Convention Center between October 12-14, 2022

NEPCON ASIA 2022将以“跨界+芯+智造”为创新理念，展会将汇聚1,200个企业及品牌参展，展示电子元器件、PCBA制程、智能制造、 EMS服务、半导体封测等相关的国内外设备新品及先进技术解决方案。与同期多展联动，超140,000㎡展示规模，带来消费电子、家电、工控、通信通讯、汽车、触控显示、新能源、医疗器械、光电等领域跨界商机，绽放亚洲电子工业新活力。

NEPCON ASIA 2022 focuses on the innovative concept of "Industry Crossover, IC and Intelligent Manufacturing". The exhibition will bring together 1,200 brands and companies to showcase IC, the world's first PCBA products. smart factory, electronic manufacturing services (EMS) and other relevant areas will also be exhibited.

The exhibition will be linked with   several coexhibitions, with a display scale of over 140,000㎡, bringing cross-border business opportunities in the fields of consumer electronics, household electrical appliances, industrial control, wireless communication devices and systems, automotive, touch and display, new energy, medical equipment, optoelectronics, etc., blooming new vitality of the electronics industry in Asia.

此外，同期将举办超30场跨国、跨界活动，覆盖PCBA制程、半导体封装、工业机器人、智能仓储与物流、机器视觉、智慧工厂、工业互联网、激光、3C、家用电器、通信、汽车、5G、物联网、人工智能、AR/VR、新能源、医疗器械、照明等热门话题，创新打造多元化国内、外商务配对社交机会，一站式捕捉亚洲跨界商贸网络。

Furthermore, more than 30 cross-border and cross-border events will be held, covering such hot topics as PCBA process, semiconductor packaging, industrial robotics, intelligent warehousing and logistics, machine vision, smart factory, industrial internet, laser, 3C, household appliances, communication, automobile, 5G, IoT, AI, AR/VR, new energy, medical equipment, lighting, etc., innovatively creating diversified domestic and foreign business matching social opportunities and capturing Asian cross-border business network in one stop.

目前展位预定和观众预登记火热进行中，欢迎您随时查看官方网站：www.cruzrojatorreon.com 了解展会新动态，期待与您在展会中相见！

Booth reservation and visitor pre-registration are currently underway. For the latest trends of the exhibition, visit the official website: www.cruzrojatorreon.com. We look forward to seeing you at the exhibition!